video from Youtube.com
Last week in Professor Housefield’s class, he presented the video Check it Out by Will I am featuring Nicki Minaj, which related to last week’s blog of words and images. I wanted to write about this because the video had such a strong relation to the topic at hand. In the music video it starts off with which looks like a Korean TV show. On one side there is the Korean audience, wearing all black attire and dressing and acting the same. For instance there is a scene where all the girls at the same time change the position of their legs. On the other side of the show is Nikki Manaj and Will I Am. Their attire seems to be totally different having bright colors which move forward toward the audience and a look that is out of this world. In a way the video is show casing two different worlds or countries having different perspectives in their beliefs, ethics, and style.
Throughout the video the artists use phrases such as “check it out” which is then followed by large Korean words which represent those words. In this sense the audience who may not be able to understand them by listening to the music can relate to the text presented on the screen. This then creates a form of universalism in the text unifying the message to the audience. It is because of text with picture humans can relate words like “cat” to the image of a cat or the word “eyes” to the eye.
The style of the music video reminds me a lot like how the Black Eye Peas videos are shown in its weird yet, artistic way, with the text bringing a more lively and cartoonish look to it.
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