A Banned Shoe

 Image from www.athleticpropulsionlabs.com

Its official, baseball season has officially ended with the Giants winning the World Series, but after that is said and done, basketball is just around the corner. In the latest news, the NBA (National Basketball Association), ban’s its first shoe based on “unfair advantage.” The shoe created by Athletic Propulsion Labs is said to increase “a player's vertical leap" The league's ban on Athletic Propulsion Labs' (APL) Concept 1 confirms the company's claims that the shoe, with it's Load ‘N Launch TM Technology, performs as advertised (slumz.boxden.com). As many people know APL is not a well known basketball shoe company when compared to large companies such as Under Armor, Adidas, or even the largest giant of them all Nike. Yet, what this shoe provides is that extra boost in performance which well other shoe lines try and advertise to make an athlete perform better. Take for instance the many commercials of Michael Jordan playing against other opponents and dunking on them claiming that part of the reason for such great skill can be contributed to the design of the shoe, ending the commercial with “Just Do it”.  Of course if big name brands Nike or Adidas say their shoe will make you perform better, why can’t it be used in the NBA if other products are suppose to have design technologies which try to beat their opponents. Although banning a shoe from a sport is wrong, the company APL can gain something positive in this, that maybe the technology does work maybe too well causing the everyday Joe who can’t dunk with regular shoes finally perform like the pros.

Although the shoe is said to perform well, at roughly $300 for these pair of shoes. Aesthetically, to basketball shoe enthusiasts and athletes, this particular shoe is very appealing to add to any collection! The shoe comes in two colors black/green and white/green. The Green’s color being a neon type color pops up at the viewer which then becomes lively. The material looks light because of the carbon fiber look it contains which is relates to being light weight and fast.