Color's Ability to Transform

Color has important role in the design world being able to change a once boring object into something lively or even fun and at many times influences our decisions making. Although there are a vast array of theories on what color can represent or even mean for Joseph Albers, color is simply not just a simple definition or one short cut answer to a question, but rather what people gain from those experiences. That through a person’s experience with color, it can have different meanings depending on certain situations, thus leaving the idea of what color really means being subjective. One example in which color has a big influence on in terms of design can be seen in advertisement through film.

In an old Gatorade commercial released a few years back, shows a strong use of color and how it plays an important role in the design. The ad displays four iconic stars in sports: Manning, Wade, Jeter, Sharapova. Throughout the ad the designer purposely used a monochromatic feel only highlighting certain colors which can provide mean reasoning behind it. For example, leaving the field green, the football brown, or the basketball orange is shown. The use of black and white can be used in a number of different to describe many things such as time. Many times people relate the past with the use of black and white because typically people remember the events but not remember the exact color of lets say a coke can lying on the coffee table.  Also the use of black and white with color highlights can give the audience a subjective opinion of what colors maybe be there having them connect the dots with only one color shown.