A huge change has occurred with the Golden State Warriors an NBA team located in Oakland California. Although this team is known have one of the best basketball fan base in America, it has seen little progression in the last decade up until now. The team has a reshaped their roaster, new coaching staff, and even a bigger change in their image. The Warriors are going back to a more traditional look which is reminiscent of "The City" logo used in the 1960's. Their new design replacing the unfavored "W" with a thunder bolt running across the middle, with a little bit of Bay Area flavor show casing the new eastern span of the upcoming Bay Bridge. The logo displays a silhouette of the bridge captured inside a circle. The color has also changed from navy blue/orange with that of royal blue/gold which were the Warriors original colors up until 1997.
Images taken from nba.com
The Transformation from the comic book logo to something more modern and clean looking is a big upgrade design wise. A sense of Gestalt can be seen as well with the new logo using blue.yellow without the use of line weights. It is through our cognetive mind people can look past these these blobs of color and obtain the iconic image. Also another thing to note is the use of text which is part of the design itself. By using text, it gives the audience an idea of what team this is than simply putting a W letter. Yet, has some minor things which make the logo look generic. For starters, the font displaying the “Golden State Warriors” seems as if the designer was too lazy to be with the lettering and just opened up his Mac laptop choosing the first fonts listed on a Photoshop program. In all, I do believe that the new look is a huge improvement compared to some of the Warriors past. There will always be some disagreements about the design, but in all a good job.
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